Why all the casting reports, rumors, and speculation about Marvel's Captain Marvel movie are BS
When I worked in the insurance industry, I looked up everything I could on the Interwebs about the Affordable Care Act (at the time I even wrote a parable about insurance that a comic book fan would understand. It's called "The Comic Book Reader's Protection Act"). Through this research I found out a lot about the ACA, aka "Obamacare." But I found out even more about people's opinions about the ACA, and I figured out a lot about how the Internet works.
Step 1: Find a news item about something.
Step 2: Make up an exciting, incindiary headline, in the form of a question if possible.
Step 3: Use enough keywords, search engine optimization, and clickbait techniques to get people to go to the page.
Such has been the techniques used to flood Google Alert settings of "Captain Marvel" with reports of everyone from Natalie Dormer to Emily Blunt to Natasha Richardson to Katheryn Winnick to Charlize Theron to Rhonda Rousy as being someone who may play Carol Danvers in the movie scheduled for release in 2018, regardless of the fact that THE SCRIPT ISN'T EVEN WRITTEN YET! (But then again, Dwayne Johnson has officially announced that he is going to play Black Adam in the2019 movie, so what do I know?)
Well, finally, president of Marvel Studios Kevin Feige and producer Jeremy Lachtman have come out and explained why there have been no official announcements about who will play, or is even being considered to play, the lead role in Marvel's first female-led superhero movie ("Elektra" doesn't count because it was not part of the Marvel Cinematic Universe and she was really more of an anti-hero, anyway).
Multi-talented entertainer, writer, filmmaker, artist, historian, grappler, swordfighter. I am writing a book about the many Captain Marvels, and compete in swordfighting and submission grappling. I make movies, act, sing, and do stage combat, and critique on all media.