Tuesday, November 6, 2018

The True Story of ALL the Captain Marvels! DEATH AND ENERGY! (part 7 of a bunch)

Some of the sources of and publications mentioned in this post can be found among these fine products:
      

By the early 1980's, comic books had regained a lot of the creative diversity that had been lost since the establishment of the Comics Code in the 1950's and were exploring new territories of creativity and publishing formats. Independent comics companies were publishing stories with creator-owned characters that included content that would not have passed the Comics Code. Writer/artists like Will Eisner and Gil Kane were creating stories in formats that came to be called "graphic novels." Marvel Comics decided to get in on this trend.

For several years, Marvel had been producing Epic Illustrated, a slightly toned-down version of the adult sci-fi/fantasy magazine Heavy Metal (itself an American version of the French Metal Hurlant). Now they decided to launch a new line of comics with creator-owned properties under that same "Epic" imprint. At the same time, they decided to launch a line of "graphic novels," which would basically be large, premium format, self-contained, novel-length comic books.The first of these would be The Death of Captain Marvel.
 

Jim Starlin, who had made a name for himself, and Mar-Vell, with his Thanos War, agreed to take the job, provided Marvel would publish his creation, a character and comic series named Dreadstar, in their new Epic Comics line (This was the latest of a continuing epic that had been preceded by an ongoing series in Epic Illustrated called Metamorphosis Odyssey and a graphic novel called The Price). Starlin had been the one who had given Mar-Vell his cosmic awareness in the Thanos War, and was the writer-artist most strongly identified with the hero.

 

Starlin used the job the help him deal with the recent death of his father by cancer. In the story, Mar-Vell succumbed to a cancer he had contracted, ret-conned into an incident in which he had sealed a poison gas canister with his hands. The graphic novel is very highly regarded, often making it into top-ten lists.

So Marvel Comics had this trademark, but no living character to cover it. It was noted that the name was no-gender-specific, and there were not many black female superheroes around, so it was decided to make the new Captain Marvel a black woman.

First appearing in Amazing Spider-Man Annual #16 (1982), Monica Rambeau was a New Orleans harbor patrol officer facing the "glass ceiling" (for her gender, not race, as was apparent because her boss was black). In the course  of investigating suspicious doings on an off-shore rig, an explosion bathed her in extra-dimensional radiation that gave her the power to become electromagnetic energy (visible light, x-rays, gamma rays, ultra violet, etc.). A Mexican guard had overheard a friend calling her "Mon Capitain" and, slipping into unconsciousness after witnessing the explosion, mumbled "El Capitan es un maravilla..."


 The next day the newspapers read "Who is Captain Marvel?" and the name stuck. She was invited to join the Avengers as a "probationary" member, but proved herself quickly enough. She studied all the records of their foes and was able to direct the battles against them. Eventually Captain America selected her to replace him as leader of the Avengers.




In my personal opinion, she made a better feminist role model than Carol Danvers/Ms. Marvel. She was strong and independent without being socially aggressive. She dealt with her uncertainties (should she be a superhero? Should she lead the Avengers?), maturely, seeking opinions from those she trusted, making up her mind, and not losing sight of her objectives. She also did not have that whole "Schizophrenia" thing that Carol Danvers had in her early days as Ms. Marvel. Or any of Danvers' soap opera drama, for that matter.


In time, however, the decision-makers at Marvel wanted to bring back Captain America as the leader of the Avengers. This bothered Roger Stern, whiter of the book and co-crater of the character. He did not feel it would look good to get rid of a black, female superhero from the lead position of Marvel's premiere superhero team. Stern quit the book, and a story was concocted about how a character named Dr. Druid used mind powers to manipulate events to get himself elected leader. As part of that storyline, Monica lost her powers and nearly died battling a sea-creature, and was a wasted husk of herself afterwards.

She eventually recovered and regained a slightly altered version of her powers...but that is a story for another time.

NEXT: The Crisis of 1986!

The below items also contain material mentioned in this post:
                 





Friday, November 2, 2018

The true history of ALL the CAPTAIN MARVELS! Part 6: What happened to Carol Danvers?

In our last episode, we saw how the original Captain Marvel was revived by DC. In the preceding episode, we met Captain Mar-Vell of the Kree space fleet and made passing reference to Carol Danvers. We now pick up Ms. Danvers' story...

Some of the sources for this history can be found in these fine products...
       

In a few months Brie Larsen will play the lead character in a movie titled Captain Marvel. This will be the second mainstream theatrical movie led by a female superhero, the first from Marvel. But she was not always Captain Marvel, and as we have seen, was not even Marvel's first Captain Marvel.

In a previous post, we saw how Carol Danvers was head of security at The Cape when the alien Kree Captain Mar-Vell first appeared in the form of Dr. Walter Lawson, and how she became a sort of "Lois Lane" between Lawson ("Clark Kent") and ("Mar-Vell").

As Mar-Vell's fortunes went awry, he went from being a hero to a security threat to The Cape, and Danvers' inability to apprehend him cost her her job. She later became a kidnap target of Colonel Yon-Rogg in his plot to exact revenge against Mar-Vell for foiling his dastardly plans.

In the course of this, she wound up in a cave with a Kree machine called a "psyche-magnitron" as Yon-Rogg and Mar-Vell battled it out. The machine exploded, and Mar-Vell chose to save "the girl" rather than his fellow Kree. Little did anyone know that this event would be ret-conned into the source of her future superpowers.

Years later (as time is measured by readers) Carol Danvers was hired as editor-in-chief of Woman magazine, a Daily Bugle publication. She fought to make it a progressive, empowering magazine as publisher J. Jonah Jameson insisted on it being filled with recipes, fashions, and housecleaning tips.

At this same time, Ms. Marvel made her first appearance, fighting bank robbers and other threats to law and safety. Strangely, she did not know who she really was, and ironically, she had blackout in her memory, and was never seen in the same place at the same time as Carol Danvers, who was having blackouts in her memory as well.

It turned out that these two people were one and the same; a split personality meant by writer Gerry Conway to be a parable for the conflict within the female identity between "equality" and "femininity." there was some critique of having a man write about a feminist character (although Conway's wife got "assisted by" credit) and after a few issues Chris Claremont took over the writing chores, despite the fact that he was also a man (and ever since almost every female character he has written has had some degree of intense inner conflict).

The scanty costume and impractical scarf also seemed incongruously un-feminist for a feminist superhero, and in time the costume was modified. Danvers' split personality was resolved. It was revealed that she got her powers through the radiation from the psyche-magnitron, and that her suit was a sort of exoskeleton. But eventually the powers became a part of her and she no longer needed that suit. She joined the Avengers. She changed her costume. She got fired from her job. Eventually, the Ms. Marvel comic was cancelled, and she was seen exclusively in the pages of the Avengers and occasional team-ups.

During her time with the Avengers, she was kidnapped into Limbo (that is, the literal extra-dimensional space called Limbo), mind-controlled, and impregnated (RAPED) by Marcus, the son of the supervillain Kang the Conqueror, so he could be born to her on Earth (yes it is confusing). This led to a messed-up situation where she went back to Limbo with Marcus, where he died of accelerated ageing (see the pages below), and she found her way back to Earth, where she was attacked by the  young mutant named Rogue, who stole her powers and memory.

In time, and with the help of Professor Xavier of the X-Men, she gained back much of her memory. But, soon after, while in space with the mutant team she gained new powers and became "Binary."

We will return to this character after we visit that happened to some other Captain Marvels...and discover some new ones!

NEXT: Death and Energy!




Tuesday, October 16, 2018

The true history of SHAZAM! and all the Captain Marvels: The DC Revival! (Part 5 of a whole bunch)


Part 5: The Magic is Back!
This is a continuation of the Blog History of the Many Captain Marvels, part of the Captain Marvel Culture Project. Follow the links below for the previousparts:
Part 1. The First Marvel and the World's Mightiest Lawsuit
Part 2.  The Silver Influence
Part 3. I Gotta SPLIT! XAM!
Part 4: Marvel's first Marvel!

Some of the information in this article can be found in the following sources:
     

Studying history is funny. you may go all your life believing something you read once. Then someone will tell you something that explains an aspect of it you did not know. Then someone comes along and says something the blows everything you think you know out of the water. That's what happened to me with this story, and it seems very, very difficult to find two people who agree on it.

As we have seen, the company now known as DC Comics sued Fawcett Publications, the creators of the original Captain Marvel, for copyright infringement. Long story short, Fawcett settled and shut down their comics division, including Captain Marvel and the entire extended Marvel Family.

As a result of this, there was no reason for anyone to expect that the original Captain Marvel would ever be seen again. He would be confined to the realm of fond memories in fanzines like Fawcett Collectors of America and the occasional satire in publications like Mad magazine and Marvel's Not Brand Echh When Jules Feiffer wrote The Great Comic Book Heroes in 1965, the publisher's legal team determined that they could only print one page of the Captain Marvel's origin story without running afoul of the legal agreement between Fawcett and DC.

But then, in 1972, DC announced that they would be reviving that great hero in the pages of his own comic. How could this happen?

That depends on whose story you believe. In DC's publications, the individual source of the decision to bring back the original Captain Marvel was never revealed. When I started researching the project, however, I had a chance to talk with Carmine Infantino, who was the publisher of DC Comics at the time (Carmine was a frequent guest of the Big Apple Comic Con, and I was working for that convention).

Carmine told me that it was his idea. I asked him "did  you just wake up one morning and decide to bring back Captain Marvel?" and he said that yes, he called Fawcett and asked what it would cost to get the rights, and that Fawcett said "Make us an offer."

"Frankly, I think they were glad to get rid of him," he told me. This makes sense, as they couldn't make any money off of him any more. And so a deal was struck. And thus, that is how  thought the story went.

Then came the Internet.

Through the Internet I was able to communicate with Mark Evanier. Mark was working with Jack Kirby at DC Comics in the early 1970's. He told me that he was present when Jack Kirby suggested to Carmine Infantino that DC revive the original Captain Marvel.

The full story of how this suggestion came about and what developed will wait until another time, but long story short, DC contacted Fawcett and licensed the original character, restarting his story in a new comic book begun at the end of 1972. They even got C.C. Beck, chief artist for the Big Red Cheese back at Fawcett, to draw the new stories.

Now is where the trouble begins.

PAY ATTENTION! THIS IS THE MOST IMPORTANT PART OF THIS ENTIRE HISTORY AND WILL EXPLAIN ALL THE CONFUSION ABOUT THE "NAME THING!"

As you may recall, Marvel Comics secured "Captain Marvel" as a trademark in the late 1960's. This meant that no other comic book company could produce a comic book with the title "Captain Marvel." So the smart folks at DC put their heads together and realized that since this comic would include all those characters who gained their powers from the old wizard, making the magic word that brought that power be the title might work. And perhaps they could even "pull a fast one" to sneak the hero's name on the cover!

So with a cover date of Feb, 1973, the title of the first issue to continue the adventures of Billy Batson and the entire Marvel Family was:

WITH ONE MAGIC WORD...
SHAZAM!
the ORIGINAL Captain Marvel


DC got away with this for a while (until issue #14, in fact) but the prevailing story nowadays is that Marvel sent a cease-and-desist letter to DC, telling them to stop that. It turns out that any appearance of Marvel's trademark on the cover of a comic, even if not the title itself, is a violation of that trademark.

So on the cover of issue #15 the title was:

WITH ONE MAGIC WORD...
SHAZAM!
the World's Mightiest Mortal

 

This title would be abbreviated to "SHAZAM!" (all caps, with the exclamation point) in the corner of the cover, in subscription solicitations, the TV show, T-shirts, and the packaging for action figures, T-shirts, toy cars, Halloween costumes, View-Master slides, and even Underoos.



The World's Mightiest Mortal was even the first superhero introduced in the Hanna-Barbera's Legends of the Superheroes TV special on NBC in 1979. He was played by Garrett Craig, and two of his villains, Dr. Sivana (played by Howard Morris) and Aunt Minerva (played by Ruth Buzzi).


DC Explained the 20-year absence of he Big Red Cheese and the Marvel Family by saying that they had all been gathered together for a special award ceremony, when Dr. Sivana trapped them all in sa globe of "suspendium," which would put them into suspended animation. But a mishap drove Sivana's ship into the globe, and both the heroes and the villains were trapped, frozen, for 20 years. Eventually they drifted closer to the sun which thawed everything out, and the heroes got everyone back to Earth safely.

There was a brief attempt to play Billy Batson and Captain Marvel as "people out of their time," like Captain America, but that went away after two issues. They all fell back  into the same routines that they had during the Fawcett years. DC even made a point of reviving every Marvel Family character they could over these years.

C.C. Beck was disappointed with the quality of the stories and quit the book in less than a year. He was replaced by Kurt Schaffenberger (after a few fill-in jobs by Bob Oksner) who defined the look until 1979.

From 1974 to 1977 Filmation produced a Saturday morning live-action TV show on CBS, with the hero, played at first by Jackson Bostwick, then later by John Davey, with Michael Gray as Billy Batson and Les Tremayne as "Mentor." They traveled the highways and byways of America helping people in need with a thoughtful moral lesson at the end of each episode.

The series proved to be very popular (and this Captain Marvel is still the only comic book superhero to ever have a live-action Saturday morning TV show) and elements of the show were incorporated into the comics. Uncle Dudley (Uncle Marvel) adopted a leisure suit and grew a mustache (a la Tremayne), calling himself Billy's "mentor" as Billy's employer, Station WHIZ, have him a camper and sent him to tour America to celebrate the Bicentennial.

In 1980 a SHAZAM! cartoon was a feature of the Kid Super Power Hour With SHAZAM! This was a Saturday morning TV show about a bunch of high-school-age superheroes-in-training, bumpered by live-action comedy skits and musical numbers by the superheroes. The cartoons were produced by Filmation and recycled the music from the SHAZAM! TV show (and a lot of the animated footage). The look of the cartoon was surprisingly faithful to the original comics in style, and even adapted some stories from the comics, such as "The Return of Black Adam" from The Marvel Family #1 from 1945!


Significantly, in this run of the hero, DC brought back Black Adam, a one-shot villain from that story in 1945. His alter-ego was Teth Adam, an Egyptian who had been given the power to transform into a mighty hero by the old wizard Shazam 5,000 years ago (Shazam was old then, too). His magic word/acronym used Egyptian gods.

In 1978, there were changes in the works at DC. It was felt that the Schaffenberger style was not reaching the fans, so he was replaced as penciler of the book with Alan Weiss, inked by Joe Rubenstein, then the following issue with Don Newton, inked by Schaffenberger. This gave the comic a "dynamic new look."

After issue #35, the book was cancelled and SHAZAM! continued as a feature in the "DC Dollar Comic" World's Finest, holding down the last eight pages of the book until 1982. The tile would appear as a back-up story in Adventure Comics for a while and the "SHAZAM! Family" would guest-star in several issues of DC Comics Presents and All-Star Squadron until 1986.

And that was The Year That Changed Comics

But first: Captain Marvel is Energy!  - Next Post!



Tuesday, October 9, 2018

MARVEL'S CAPTAIN MARVEL TRAILER LANDS! OR TAKES OFF! YOU DECIDE!

For the record and your convenience, here is the trailer for Marvel's Captain Marvel...

Here are some "breakdowns" and "Easter eggs"...

And here are some reaction videos:


Wednesday, September 26, 2018

The History of ALL the Captain Marvels (short version)

This article is being updated constantly to keep up as things change. Please bookmark it and refer back for updates.
Please comment below and tell us which is your favorite Captain Marvel, and  "Follow" this blog for more history and insight regarding the many Captain Marvels!

So long as we are taking a break from the serial chapter play of the history of all the Captain Marvels to catch up with the movie news, here is a "short version" of the history that you can link to or copy-paste whenever Someone is Wrong on the Internet.

For those of you who prefer your history in video form, here is basically all the information you will get if you read this post:

If you prefer reading words than hearing them, please continue below:

*NOTE: This brief history does not include one-panel or one-issue Captain Marvels, like The Captain or that other genetically-altered Skrull, alternate-reality or alternate-timeline Captain Marvels, like CC and Marilyn Batson, Teddy Altman, and Janet Van Dyne, any of the various variants named Captain Thunder, or spoofs and rip-offs like Marvelman/Miracleman, Captain Marbles, Prime, and Mighty Man.*

1.1 The Original Captain Marvel - Billy Batson (Fawcett)
During the Superhero boom that began with Superman in 1938, Fawcett Publications, a large, successful, and diverse magazine publishing house, decided to get into the comic book racket with a Superman-like superhero. Writer Bill Parker and artist C.C. Beck created the original Captain Marvel. His alter ego was a young orphan boy, Billy Batson, who was granted the power by an ancient wizard to transform into a mighty hero by speaking his name, SHAZAM! He first appeared in Whiz Comics #2 in December of 1939 (Why #2? That's another story).

      
This hero soon had an extended family that included Freddy Freeman/Captain Marvel Jr, Mary Batson/Mary Marvel, Uncle Dudley/Uncle Marvel, the Three Lieutenant Marvels, Hoppy the Marvel Bunny, and various supporting characters and villains. Billy Batson became a radio reporter, and would call upon Captain Marvel when his adventures required someone with his power.

One important detail of this bicameral character was that Billy Batson and Captain Marvel were separate personalities, separate consciousness, with a shared memory. Captain Marvel was an adult, and Billy Batson was a boy. Remembering this is important.

1.2 The DC-Fawcett Lawsuit
The hero was so much like Superman (he was super strong, super fast, invulnerable, could jump great distances, etc), and was so popular (even being the first comic book superhero with a movie serial, The Adventures of Captain Marvel), that the publishers of Superman (who will be referred to in this article as DC Comics, though they went by different names over the years) sued Fawcett for copyright infringement.

The court initially found that character similarities and differences were irrelevant to copyright infringement, but did find that certain Captain Marvel material had been copied from certain Superman material. However, a bunch of Superman newspaper strips had been printed without the correct copyright notice. This was ruled abandonment of copyright, and Fawcett could do what it wanted!

DC appealed, and Judge Learned Hand found that the improper copyrights were not evidence of intent to abandon copyright, and since Fawcett did copy some material, there was ground for DC to seek damages.

But rather than go through litigation over every instance of alleged copying, Fawcett made the business-wise decision to settle (it was now 1953  and superhero comics had been in decline for some time). They paid DC $400,000 and agreed never to print Captain Marvel comics again, and continued to successfully publish magazines, paperbacks, and other things for decades.


2.1 The Second Captain Marvel - Roger Winkle (MF Enterprises)
Time went by and while Fawcett continued to hold the copyright on their Captain Marvel material, any trademark on the name "Captain Marvel" expired. In 1966, with a superhero revival led by Marvel Comics (A comics company that had only recently taken that name and had nothing to do with Captain Marvel) going on, schlockmeister publisher Myron Fass released a new comic book titled Captain Marvel with a superhero "based on a character created by Carl Burgos" (the creator of the original human torch). The company that published this comic was called MF Enterprises.

  

This new hero was an alien android from another planet, sent to Earth on the cusp of a nuclear holocaust to prevent such a thing from happening to Earth. He wore a red suit and had the power to separate his body parts by crying "SPLIT!" He would pull himself together by saying "XAM!" He took on the alter ego of Roger Winkle, mild-mannered college professor, and his best friend was a boy named Billy Baxton (yes, Baxton).

This Captain Marvel appeared in exactly six issues in 1966-67, but was far from the last to appear. Marvel Comics came out with their first Captain Marvel later in 1967.

3.1 The Third Captain Marvel - Mar-Vell/Dr. Walter Lawson/Rick Jones (Marvel Comics)
This new hero came about either as a reaction to Myron Fass or because of a TV show pitch by an animation company (or a little of both). Whatever the reason, Stan Lee and Gene Colan created Mar-Vell, a captain of the alien Kree military, sent to Earth to determine if the human race should be wiped out or not. But he was a sensitive soul and chose to protect Earth instead.

   

His initial alter-ego was that of Dr. Walter Lawson, mild-mannered rocket scientist at a "secret missile base" (later revealed to be Cape Canaveral), and wound up having a Clark Kent/Lois Lane/Superman relationship with the head of security there, one Carol Danvers (remember that name).

Many plot twists, shark-jumps, and series reschedulings failed to make him a top-tier superhero in Marvel's pantheon. Most notably, he dropped the Walter Lawson persona and became linked with Rick Jones (the kid who was Hulk's best friend). They would swap places between Earth and the Negative Zone by banging a pair of golden wristbands - called "nega-bands" - together. Later, a cosmic entity named "Eon" would transform him from an indomitable warrior to a cosmic space hippie with "cosmic awareness."
   

And, oh yeah, he was the superhero that got Thanos over (if you'll pardon the pro wrestling parlance).

3.2 the MF Enterprises - Marvel Comics Lawsuit
Myron Fass sued Marvel for trademark infringement of his Captain Marvel, but it was settled with Marvel paying Fass a few thousand dollars and securing the trademark for themselves.

 

1.3 The Revival of the Original (DC)
Meanwhile, in 1972, either Jack Kirby suggested that DC revive a bunch of old superheroes, including the original Captain Marvel (Billy Batson//SHAZAM!), or publisher Carmine Infantino thought of it himself because he loved the character. Either way, DC licensed the hero and his extended family, friends, and villains from the still-extant Fawcett Publications. They revived him in a new series. However...

(PAY ATTENTION! THIS IS THE MOST IMPORTANT PART OF THIS ENTIRE HISTORY!)

...Marvel Comics now held the trademark. This meant that DC could not make the title of the comic Captain Marvel. DC tried to "pull a fast one" by making the title long and involved:

With One Magic Word...
SHAZAM!
...The Original Captain Marvel!

    



DC got away with that for about a year, but Marvel sent a cease-and-desist letter, so DC changed the title to...

With One Magic Word...
SHAZAM!
...The World's Mightiest Mortal!

...SHAZAM! for short (all caps, with the exclamation point). This "one magic word" was the title used in subscription lists, action figures, toy cars, T-shirts, Underoos, View-Master slides, even the Saturday morning TV show. Some people started to think that "SHAZAM!" was the name of the hero.

3.3 Carol Danvers development
Meanwhile, over at Marvel, Carol Danvers first appeared as the superheroine Ms. Marvel in 1976.
      

3.4 The Death of Captain Marvel - Mar-Vell
Eventually, Marvel killed off Mar-Vell in 1982 in their first "graphic novel," The Death of Captain Marvel.
    

4.1 The Fourth Captain Marvel - Monica Rambeau (Marvel Comics)
So Marvel needed a new character to maintain the trademark, so they created a black female harbor patrol officer in New Orleans named Monica Rambeau. Through an accident involving extra-dimensional radiation, she absorbed the ability to transform into electromagnetic energy (light, infra-red, ultra-violet, X-rays, etc).
 

She became leader of the Avengers and continued in that role for the next few years.

5.1 The 5th Captain Marvel - Billy Batson: The New Beginning (DC)
In 1986 DC brought forth the largest company-wide crossover event up 'till then, the Crisis on Infinite Earths. DC had been creating new "universes" for different generations of their superheros and for superheroes from different companies that they had acquired or licensed. DC decided to combine all these universes into one, rebooting many of their characters. Billy Batson/Captain Marvel was one of them, and his new version was slightly different: Instead of Billy and Captain Marvel having different minds but shared memories, Captain Marvel was Billy's mind in a grown-up's body. This interpretation has stuck to this day through several other re-inventions. He was officially introduced in a four-issue miniseries written by Roy Thomas and drawn by Tom Mandrake, SHAZAM! A New Beginning. There were plans for an ongoing series, but DC dropped the ball, and the hero only appeared in back-up stories and guest appearances and as part of the Justice League.

  

6.1 The Sixth Captain Marvel - Genis-Vell/Rick Jones (Marvel Comics)
Meanwhile, over at Marvel, Mar-Vell's bereaved lover, Elysius, cloned him and artificially aged him with implanted memories and a pair of nega-bands so he would be able to face those who would threaten him. Genis-Vell was thus introduced, calling himself "Legacy."
 

In time he became friends with Rick Jones and took on the mantle of "Captain Marvel," pissing off Monica Rambeau. After a shared adventure with Genis-Vell, Monica ceded the title to him and changed her superhero name to "Photon."

7.0 The Seventh Captain Marvel - Billy Batson: The Power of SHAZAM! (DC)
Meanwhile, back over at DC, Jerry Ordway was given the reigns of the SHAZAM! franchise, and re-booted Captain Marvel in the Power of SHAZAM! series.

  


In this series, Fawcett City was established as the home of the Big Red Cheese, Captain Marvel had Billy Batson's mind, and the origin and backstory of Shazam and the Marvel Family was tied into some elements from the Movie serial from 1941.



8.1 The Eighth Captain Marvel - Mary Batson/Bromfield (DC)
Also, Mary Batson transformed into a grown-up hero when she said the word, but was never called "Mary Marvel" in the series, instead she was a Captain Marvel. She was sometimes referred to a "The Lady Captain Marvel. Outside the series, however, the Mary Marvel name was used and stuck.

6.2 Genis-Vell Cracks Up
As time progressed over at Marvel, Genis-Vell became linked with Rick Jones through the same body-switching, nega-band thing as Mar-Vell had, except the "other place" was the Microverse, not the Negative Zone. Peter David took over writing the character and, since Genis had inherited his father's cosmic awareness but not his maturity and experience, he went mad.
      

9.1 The Ninth Captain Marvel - Phyla-Vell (Marvel Comics)
In the course of his madness, Genis-Vell helped the consciousness of Entropy destroy and then re-create the universe (long story). In this newly-created universe, Elysius had also created a daughter to replace him when he went mad. Her name was Phyla, and she became the next Captain Marvel for a while.

10.1 The Tenth Captain Marvel - Billy Batson: The Monster Society of Evil/The Magic of Shazam (DC)
Somewhere in there (2007) DC gave Jeff Smith license to do his version of Billy Batson/Captain Marvel, which wound up being the miniseries SHAZAM! The Monster Society of Evil. In this version, the Captain Marvel who appeared when Billy said his magic word was initially a different person from Billy, but their consciousnesses and personalities merged by the end of the series.
 

DC's youth-targeted line, Johnny DC, then launched the title Billy Batson and the Magic of SHAZAM! This was ostensibly a follow-up to Jeff Smith's story, but with some minor differences. It lasted a couple of years.

 
       

7.2 Lord Marvel and the new Shazam
And back in the mainstream DC universe, Captain Marvel had moved up to take over the job of the old wizard Shazam (who had given Billy Batson the power to become Captain Marvel, remember?). taking the new title of "Lord Marvel," and Freddy Freeman, the orphan boy who had gained from that same wizard the power to become Captain Marvel Jr, had lost his powers. So Freddy was put through the Trials of Shazam (12-issue limited series) in which he gained back his powers,  one by one, until he took over as the new Captain Marvel. But because DC Comics was tired of having a hero whose name they could not put in the title, Freddy's new superhero name was "Shazam."

  

11.1 The Eleventh Captain Marvel - Freddy Freeman (DC)
This lasted but a little while, and then his name was changed to Captain Marvel.

12.1 The Twelfth Captain Marvel - Plukommander Geheneris Hala'son Mahr Vehl (Marvel Ultimates)
Marvel Comics, , meanwhile, had started a new line of its superheros, using the same names and basic concepts, but telling stories as if they had started their careers in present day, rather than continuing stories that had begun in the 1860's. They called this the "Ultimates" universe.

In this Ultimates line, Dr. Philip Lawson was a Kree in disguise who helped work on a new space rocket for S.H.I.E.L.D. When it was sabotaged, he revealed himself as Pluskommander Geneheris Halason Mahr Vell. This was the Captain Marvel of the Ultimates universe. He participated in a few adventures, and his "Philip Lawson" persona tried to be cute and funny but really turned out to be snarky and obnoxious. In his alien form he looked quasi-fish-like.


12.2 Carol Danvers update
Carol Danvers was there also, as a security chief at the rocket base and a S.H.I.E.L.D. operative.

13.1 The Thirteenth Captain Marvel - Rick Jones (Marvel Ultimates)
Eventually, The Ultimates Universe Mahr Vehl was killed by Galactus, but before he died, he gave his Kree battlesuit to Rick Jones. Rick then called himself Captain Marvel. He has not been seen much.


14.1 The Fourteenth Captain Marvel - Khn'nr (Marvel Comics)
About that time or shortly thereafter, in Marvel Comics, the first Civil War epic cross-over storyline hit, and Mar-vell appeared, apparently traveling through time from the past, before he died. The following Secret Invasion epic cross-over storyline, in which the Skrull Invasion of Earth climaxed, revealed that this "Mar-Vell" was really Khn'nr, a Skrull genetically altered to believe he was Captain Mar-Vell. But they had gone too far, and he would not go back to being a Skrull, even after the truth was revealed to him.

He died fighting Skrulls in space and fell to Earth. He landed in the arms of...

15.1 The Fifteenth Captain Marvel - Noh-Var
...Noh-Var, a Kree from an alternate dimension who had crashed to Earth. He was known as Marvel Boy from time to time and was a member of the Young Avengers for a while. After the Secret Invasion ended, an new team of Avengers was created (the original team had been disgraced and Norman Osborn, AKA the supervillain Green Goblin, was a the hero of the war). This team was made up mostly of villains, morally ambiguous powered characters, and a couple of heroes who were a little confused. One of them was Noh-Var, and Osborn recruited him to stand in as this new team's "Captain Marvel."

In time, Noh-Var became disillusioned with the group, and split. He changed his hero name to "The Protector" redesigned his suit, and was a member of a re-assembled Avengers team briefly.

He has since gone back to "Marvel Boy" as a member of the Young Avengers, and is much happier.
Then came 2012.

16.1 The New 52 Shazam (not named Captain Marvel)
DC Comics gave its entire line a reboot, calling it "The New 52." They reinvented all of their characters (to varying degrees) and re-started their stories from the beginning. The original Captain Marvel was re-imagined as a hero named "Shazam" with a redesigned costume and additional powers, including being able to shoot lightning out of his fingers when he said his magic word ("Shazam!" of course). Billy Batson was a problem-child foster kid, in and out of foster homes for years. He finally got adopted by a family with 5 other kids, and after Billy gained his power to change into Shazam by saying the word, it was discovered that if they all said the word together they would become individualized versions of Shazam as well. This version of SHAZAM! is what the movie by that title is about.
 

1.4 The Original is Back...I Think (DC)
A couple of years later, DC revealed that this universe was actually part of a "multiverse" of 52 universes. On one of them ("Earth-5") live the original Captain Marvel and the Marvel family.
 



17.1 The Sixteenth Captain Marvel - Carol Danvers
Meanwhile, over at Marvel, the big, epic cross-over storyline event was Avengers vs. X-Men. In it, Mar-Vell came back to life, then died saving the universe again. After this, Captain America encouraged Carol Danvers (remember her?) to take of the mantle of Captain Marvel herself. She did so, changing her costume to something less skin-baring and evoking her Air Force past. This is the character that Marvel's Captain Marvel movie is about.
          
18.1 In the Movies...
So today, DC has its character "Shazam" (Billy Batson), who has a movie coming out in 2019, and has not been seen in print much in the past few years, While Marvel Comics has its character named "Captain Marvel" (Carol Danvers), whose movie is also coming out next year, and has been positioned as one of the top-tier heroes in its pantheon.




I hope this helps. For further details of each of these characters and their social and historical relevance, please feel free to browse this blog, visit the Captain Marvel Culture YouTube channel, and watch out for the forthcoming book Captain Marvel Culture by Zorikh Lequidre