Saturday, April 17, 2010

Hoo boy! This press release is a brilliant example of marketing over any other consideration.

Here it is in its entirety:

"Marvel is proud to announce the return of Marvelman to shelves everywhere with the release of MARVELMAN CLASSIC PRIMER #1 in June! Who is the mysterious Marvelman? And just why is he one of the most enduring super heroes of all time? The answers arrive in this commemorative one-shot featuring interviews with creator Mick Anglo, superstar Neil Gaiman and more who contributed to this character's history over the years! Plus, get all-new pinups of key Marvelman characters by superstar artists Mike Perkins, Doug Braithwaite, Miguel Angel Sepulveda, Jae Lee, Khoi Pham and Ben Oliver! This landmark issue features two covers--one with the timeless art of Mick Anglo and another with the now-iconic rendition of Marvelman by Marvel Editor-In-Chief--and superstar artist--Joe Quesada!

"Then, in July, thrill to the debut of MARVELMAN FAMILY'S FINEST #1, a new ongoing series reprinting Marvelman's greatest adventures for the first time in the US! Plus, no comics fan can miss MARVELMAN CLASSIC VOL.1 PREMIERE HC, reprinting Marvelman's earliest adventures in chronological order!

"Now's your chance to learn just why Marvelman is one of the most important characters in comic book history-it all begins in MARVELMAN CLASSIC PRIMER #1, this June!"

They claim that Marvelman is "one of the most enduring super heroes of all time" and "one of the most important characters in comic book history," and that Mick Anglo's art is "Timeless" and Joe Quesada's rendition is "now-iconic." What hyperbole! The original Marvelman lasted from 1954 to 1963, and then again from 1982 to 1984, and then again from 1985 to 1994. That's a total of 21 years, including the

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